PeopleMatter uses big data to launch new product at Collaborate ‘14

By Liz Segrist
Published May 8, 2014

Charleston-based PeopleMatter is hopping into the big data pool with the release of its newest product, Peoplelytics.

The tech firm that provides a cloud-based workforce management software platform for the service industry and hourly workforce announced the product today during its annual Collaborate ’14 conference at the Francis Marion Hotel in downtown Charleston.

Peoplelytics will make the data on the PeopleMatter platforms meaningful by helping employers predict future situations within their company and make decisions based on the information already available, said Kay Lucas, PeopleMatter’s vice president of product management.

PeopleMatter CEO Nate Dapore
PeopleMatter CEO Nate Dapore
For example, a franchise owner can use Peoplelytics to track each of his or her stores to see which ones are struggling with hiring, Lucas said during a demo to more than 100 employees, customers and industry experts at Collaborate.

The owner can see the breakdown of how applicants are applying through job sites, such as CareerBuilder, Craigslist or Monster, and can see how quickly people are getting hired. They can drill down into the data to see whether hiring issues are with the manager or the candidates.

PeopleMatter plans to have a Peoplelytics beta test available this summer.

The tech firm also unveiled today an update to its hiring platform — a mobile-optimized job application and assessment platform.

With roughly 60% of American adults owning a smartphone, according to PEW Research, and with Millennials constantly connecting to and working on mobile devices, PeopleMatter wanted job applicants to be able to apply from their phones.

“We are giving job applicants the ability to apply anywhere, anytime — which is perfect for restaurant, retail and hospitality candidates who may not sit behind a computer every day,” PeopleMatter CEO Nate DaPore said. “They can now apply for a job — standing in the middle of a place they want to work...”

For applicants looking to work at Subway, one of the firm’s clients, for example, they can now fill out their information and availability directly on the app, as well as see what tax credits they could be eligible for.

The app would use the phone’s locator to auto populate nearby Subway stores and the applicants can choose the desired location. Applicants can also save the application and complete it at a later time.

As part of the updated platform, applicants will take new seven-minute screening tests designed to find the right employee faster. The tests were designed by chief scientists Richard Lanyon and Leonard Goodstein of PeopleClues, an Atlanta-based tech firm that PeopleMatter acquired last year and integrated as a division of the company.

“Our objective to provide employers with valuable and actionable information is balanced with the need to provide the best candidate experience,” said Julie Moreland, PeopleClues’ senior vice president, in a statement.

During Collaborate, DaPore said PeopleMatter now serves 41,000 retail, food service and hospitality locations, a 583% increase from the 6,000 locations it served as of May 2013.

The company had 426 new customers sign on for its platform year-over-year, DaPore said. Founded in 2009, the Charleston-based technology firm has been spurred by more than $60 million in venture capital financing and grown to 150 employees today.

It expanded its King Street footprint last month with the opening of a 10,000-square-foot space for its sales and customer operations center across the street from its corporate headquarters. The company has offices in Greenville, Atlanta and Denver. It recently closed its San Francisco office, with plans to relocate those jobs back to Charleston.

Reach staff writer Liz Segrist at 843-849-3119 or @lizsegrist on Twitter.

Previous coverage
PeopleMatter expands on King Street

PeopleMatter secures $16 million in Series E funding

PeopleMatter plans to expand internationally

PeopleMatter acquires Atlanta tech firm

PeopleMatter secures $19M more in venture capital

PeopleMatter unveils new platform for service industry

PeopleMatter gets financial boost from Silicon Valley venture capital firm

PeopleMatter to invest $18.8M, move headquarters to King St.

PeopleMatter CEO: Charleston can be ‘Silicon Harbor’

PeopleMatter raises $7.2 million

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