Charleston County hotel occupancy rate up 8.2% for January

By Ashley Barker
abarker@scbiznews.com
Published Feb. 27, 2014

In Charleston County, 23,500 more hotel rooms were sold last month compared with January 2013, an increase of 9.6%, a monthly hotel occupancy report said.

Charleston County’s hotel occupancy rose 8.2% to 56.5% in January when compared with the previous year, according to Smith Travel Research data released by the College of Charleston’s Office of Tourism Analysis and the Charleston Area Convention & Visitors Bureau.

The average daily rate was $111.35 for January, up 3.3% from January 2013. The county has now had year-over-year average daily rate increases for 37 consecutive months, the report said. Charleston County’s revenue per available room was $63.11 for January, up 12.2% from the year prior.

J. Perrin Lawson III, deputy director of the Charleston Area Convention & Visitors Bureau, said in a statement that it’s very positive to see growth in both room nights sold and average daily rates in “what is historically the least busy month of the year.”

January room nights sold


Charleston County
Peninsula Area
West of the Ashley
North Charleston Area
East of the Cooper

2013
245,830
61,884
24,415
102,734
28,276

2014
269,371
70,831
28,773
120,390
29,164

% change
9.6%
14.5%
17.8%
17.2%
3.1%

January occupancy


Charleston County
Peninsula Area
West of the Ashley
North Charleston Area
East of the Cooper

2013
52.3%
62.0%
51.9%
48.2%
43.8%

2014
56.5%
64.0%
59.2%
54.1%
46.4%

% change
8.2%
3.3%
14.0%
12.2%
6.0%

January average daily rate


Charleston County
Peninsula Area
West of the Ashley
North Charleston Area
East of the Cooper

2013
$107.74
$140.48
$80.55
$89.59
$88.88

2014
$111.35
$149.55
$82.47
$90.20
$94.34

% change
3.3%
6.5%
2.4%
0.7%
6.1%

January revenue per available room


Charleston County
Peninsula Area
West of the Ashley
North Charleston Area
East of the Cooper

2013
$56.24
$86.95
$41.87
$43.42
$38.91

2014
$63.11
$96.43
$48.97
$49.04
$43.78

% change
12.2%
10.9%
16.9%
12.9%
12.5%

Source: Smith Travel Research

Reach Ashley Barker at 843-849-3144 or @AshleyNBarker.

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