E-commerce site launches to connect coffee community

Staff Report
Published Feb. 18, 2014

A Charleston-based e-commerce company launched a website that allows the public to learn more about coffee and connect with roasters.

Coffee Kind founder Samuel Mylrea wants to build an online community for coffee drinkers where they can discuss brew methods, review equipment and learn about different types of coffee and its origins.

Coffee Kind launched in Charleston Digital Corridor’s Flagship2 business incubator and co-working space. CoffeeKind.com features roasters, brewing equipment and resources for coffee drinkers. CoffeeKind.com is working with nearly 3,000 roasters nationwide. One roaster will be featured each week on the site.

“Coffee Kind has changed the paradigm of how our coffee reaches new customers,” roast master David Johnson of San Jose, Calif.-based Barefoot Coffee Roasters said in a statement. “We are not only connecting our coffee with a new audience, but we are also sharing our story and passion ... ”

Users can search for coffee by taste preferences, original details, certifications, varietals and roast profiles.

“Many people have an intimate relationship with coffee on a daily basis, and now there’s a rapidly growing population that wants to know more about the personalities and practices behind coffee,” Mylrea said in a statement.

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