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In spring, fashion design company Lilly Pulitzer Inc. will promote its theme, “A Story Written in the Sun,” in a tour of areas along the coastal Southeast. Starting from The Breakers resort in Palm Beach, the company will stop in Savannah, Charlotte, Charleston and the Southern Outer Banks. The tour is a retrospective of the brand’s beginnings, showcasing 1959-inspired silhouettes done in a modern way.
Palm Avenue, Charleston, a Lilly Pulitzer Signature Store, has been in business for the past 11 years. The shop at 251 King St. will re-emerge from its recent makeover with a grand reopening party on Feb. 12. There will be music, pink cocktails and a visit from the Lilly Pulitzer Jeep Tour that will be traveling up the East Coast.