Weekend event pays off for Patriots Point

By Ashley Barker
abarker@scbiznews.com
Published Jan. 21, 2014

Nearly 3,000 people visited Patriots Point Naval and Maritime Museum’s during its “Pay What You Can” weekend in early January. That’s more than five times the amount of visitors that showed up the following weekend, when the admission rate was at its normal $18 per adult.

Normal parking and admission fees were waived Jan. 4-5 for the museum, which is home to the USS Yorktown, and visitors were asked to pick a price to pay. Typically parking is $5 per vehicle.

Patriots Point Naval and Maritime Museum held a “Pay What You Can” weekend in January that generated $13,913 in admissions revenue. (Photo by Ashley Barker)
Patriots Point Naval and Maritime Museum held a “Pay What You Can” weekend in January that generated $13,913 in admissions revenue.
(Photo by Ashley Barker)
The 2,930 visitors who paid generated $13,913 in admissions revenue, $3,390 in parking and $8,083 in gift shop sales, according to CFO Royce Breland. He said the next weekend, 557 visitors paid the normal rates for a total of $9,140 in admissions, $1,715 in parking and $4,363 in gift shop sales.

Patriots Point Executive Director Mac Burdette said times are tough for many Americans after the holiday season.

“Some families may not be able to afford to pay anything, while others may have a limited amount they can dedicate to this purpose,” Burdette said in a statement. “That’s fine with us. ‘Pay What You Can’ weekend is our way to provide everyone with an opportunity to visit our museum regardless of their financial situation.”

Approximately 230,000 people visit Patriots Point each year, not including attendance at special events, and its gift shop brings in around $1.85 million in annual revenue each year, according to its website.

Reach Ashley Barker at 843-849-3144 or @AshleyNBarker.

Email Print

Do you give this article a thumbs up? Thumbs_upYes

Comments: