Charleston County hotel occupancy rate up 11.4% for December

By Ashley Barker
abarker@scbiznews.com
Published Jan. 14, 2014

Charleston County sold 31,200 more hotel room nights in December 2013 than in December 2012, an increase of 13.8%, according to a monthly report.

Charleston County’s hotel occupancy rose 11.4% to 53.9% for December, compared with the previous year, according to Smith Travel Research data released by the College of Charleston’s Office of Tourism Analysis and the Charleston Area Convention & Visitors Bureau.

The average daily rate was $111.35 for December, up 4.1% from the year prior. The county has now had year-over-year average daily rate increases for 36 consecutive months, the report said. Charleston County’s revenue per available room was $60 for December, up 15.1% from December 2012.

For 2013, the county had an average occupancy rate of 72%, an average daily rate of $128.83 and revenue per available room of $93.92, the report said.

Compared with 2012, the hotel occupancy in the county was up 2.1%. Despite the addition of 282 new rooms to the county’s inventory since 2012, it achieved a 4.1% increase in the average daily rate, according to J. Perrin Lawson III, deputy director of the Charleston Area Convention & Visitors Bureau. The county also increased its revenue per available room by 6% compared with 2012.

December room nights sold


Charleston County

Peninsula Area

West of the Ashley

North Charleston Area

East of the Cooper

2012

225,499

59,547

25,357

94,009

25,360

2013

256,651

68,112

28,269

110,450

29,179

% change

13.8

14.4

11.5

17.5

15.1

December occupancy

 

Charleston County

Peninsula Area

West of the Ashley

North Charleston Area

East of the Cooper

2012

48.4%

58.2%

52.1%

43.0%

39.2%

2013

53.9%

61.5%

58.1%

49.6%

46.4%

% change

11.4

5.7

11.5

15.2

18.5

December average daily rate


Charleston Co.

Peninsula Area

West of the Ashley

North Charleston Area

East of the Cooper

2012

$106.94

$139.15

$80.80

$86.11

$90.50

2013

$111.35

$150.42

$83.03

$88.26

$93.96

% change

4.1

8.1

2.8

2.5

3.8

December revenue per available room

 

Charleston Co.

Peninsula Area

West of the Ashley

North Charleston Area

East of the Cooper

2012

$52.15

$82.47

$42.28

$37.38

$35.63

2013

$60.00

$93.03

$48.31

$44.16

$43.63

% change

15.1

12.8

14.3

18.1

22.5

Source: Smith Travel Research

Reach Ashley Barker at 843-849-3144 or @AshleyNBarker.

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