Increased inventory leads to decline in Charleston County hotel occupancy

Staff Report
Published Feb. 14, 2013

Hotels in Charleston County were slightly less occupied than one year ago, but the 0.6% decrease isn’t due to fewer guests.

The College of Charleston’s Office of Tourism Analysis attributed increased inventory as the reason for the drop in occupancy. The report shows that the number of room nights sold in the county actually increased by about 1,500 nights or 0.6%.

Peninsula hotels saw the greatest occupancy rate at 63.6% while West Ashley hotels saw the largest increase in occupancy rates over 2012 at 10.6%.

Room prices were also highest at hotels on the peninsula at an average $151.89 per night.

Results by submarket

Market

Peninsula
West Ashley
North Charleston
East Cooper

Charleston County

Occupancy rate

63.6%
51.9%
49.3%
42.3%

50.3%

Change from 2012

1.7%
10.6%
-6.4%
0.5%

-0.6%

Average room price

$151.89
$80.55
$44.46
$90.92

$112.79

Change from 2012

15.8%
1.7%
-2.9%
10%

8%

Source: College of Charleston’s Office of Tourism Analysis

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