Charleston-area hotels post growth in November

By Lauren Ratcliffe
lratcliffe@scbiznews.com
Published Dec. 11, 2012

Charleston County hotels posted gains in all three performance metrics in November, indicating a strong month for the local hotel industry, according to a monthly report by the College of Charleston Office of Tourism Analysis.

Every submarket saw increases in occupancy rates, average room prices and revenue per available room in November compared with the same month in 2011. The peninsula led all submarkets in those three metrics.

West Ashley hotels saw the greatest jump in occupancy rates at 63.6% occupied, up 6.4% over 2011. East Cooper hotels saw the greatest increase in room prices at $100.14 per night, up 6.6% over last year.

The county estimates 8,000 more rooms were sold last month compared with November 2011.

By the numbers

Submarket

Peninsula
West Ashley
North Charleston
East Cooper

Charleston County

Occupancy rate

74%
63.6%
56%
49.2%

61.6%

Change from 2011

1.4%
6.4%
5.2%
2.4%

3.6%

Average room price

$160.75
$88.36
$91.78
$100.14

$119.10

Change from 2011

2%
0.6%
2.4%
6.6%

2%

Source: College of Charleston Office of Tourism Analysis

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