By Nick Johnson
njohnson@scbiznews.com
Published July 10, 2012

Daniel Island-based Blackbaud has launched Social Score, a new tool that allows nonprofits to better understand their supporters’ social media activity and influence.

The service includes an analysis on how these organizations can increase donations and support from their benefactors. It also categorizes donors, volunteers, peer fundraisers and other constituents by measuring their level of activity and reach through publicly available social media networks including Facebook, LinkedIn and Twitter.

The service is available through Target Analytics, a Blackbaud company that offers donor acquisition, prospect research, donor benchmarking, custom modeling and data services to more than 6,000 nonprofits.

Blackbaud also is partnering with NTEN, or Nonprofit Technology Network, on a free six-part webinar series, An Insider Look at Nonprofit Success in Social Media, that examines how nonprofits are using social media successfully. The series draws from more than 300 case studies submitted by respondents to the 2012 Nonprofit Social Networking Benchmark Report.

Over the next six months, the series will feature nonprofits that have successfully built their bases and engaged their communities on social outlets. The Web series will start 2 p.m. July 13 with the seminar, Making Change at the Local Level Using Social Media. The next in the series, What is Social Influencer Really Worth to Your Nonprofit, will be held 2 p.m. July 23.